Personas
We synthesized the data from the user interviews into Personas, a key part of our design process, which helps us understand and empathize with the user segments. Below is one example.
Employee Journey Mapping
It was important to understand and visualize all steps of the employee journey in receiving resupport. Journey Mapping helps shed light on what is working well vs. problem areas and opportunities.
Taxonomy Card Sort
A key component of users finding correct/relevant information has to do with how information is organized and categorized within menu’s. To address this, we used an industry-proven method called an “open card sort” to let users both create named groups for existing services.
AB Testing
We tested two versions of the user flow to “report an issue”, a “short” single page interaction vs a “long” wizard-style flow. Because the long flow costed users nearly double the amount of time as the short-flow, the decision was made was to keep it short.
Design System Creation
A ServiceNow-focused design system was created in Figma based off brand guidelines, containing hundreds of reusable components.
Multiple Iterations
Our team worked in an iterative capacity, collaborating with the client and users during workshops to evolve the design.
Final Concept
The final design design has seen an improvement in user satisfaction surveys from 36% to 56%, with most users reporting the portal “easy to use”, “quick to find things,” and “modern-feeling.”